Instagram’s New Linking Reels Feature and How Creators Can Use It to Grow

Instagram has just rolled out a new feature that makes it easier than ever to connect your Reels. You can now link one Reel directly to another, either by going back to an older Reel and adding a link to a newer one, or by posting a new Reel and linking it to one you have already shared.

This may seem like a small update, but it is a powerful tool for creators. Instead of relying on your audience to scroll through your profile to find related content, you can now guide them straight to it with a single tap.

How the Linking Reels Feature Works

Here is the basic breakdown of how it functions:

• When you are posting a new Reel, you can link it to one you have already published.
• You can also go back to an older Reel and add a link that points to a new one.
• The linked Reel will appear as a clickable option for viewers, making it easy to continue watching related content.

This feature keeps your content connected and makes your profile easier to navigate.

Why This is a Win for Creators

For creators, this is a simple but powerful way to keep audiences engaged for longer. Instead of viewers watching one Reel and moving on, you can now guide them to the next piece of content without them having to search for it.

Here is why it matters:

1. Encourages binge-watching
   Linking your Reels together keeps people moving through your content. If someone enjoyed your first Reel, chances are they will click to watch the next one you suggest.
2. Boosts visibility and performance
   The more time viewers spend watching your content, the stronger the signal to Instagram’s algorithm that your Reels are engaging. This can help push your content out to a wider audience.
3. Strengthens your storytelling
   Many creators post Reels in parts, whether it is breaking down a recipe, sharing behind-the-scenes moments, or documenting a series of tastings. Linking Reels allows you to present these stories in order, just like a playlist.
4. Keeps your profile organized
   Instead of relying on people to scroll back through your grid, you can make sure your content is easy to find and connected in a way that makes sense.

Why This Matters for the Table Talks Community

For the Table Talks community, the linking Reels function opens up new opportunities to showcase restaurants and offers in a structured way. Here are a few examples of how you can use it:

• Restaurant series: If you are covering a cuisine or highlighting multiple dishes from a tasting, you can link the Reels together so your audience can watch the full experience without searching.
• Offer highlights: Post a Reel about a restaurant’s new offer and link it to your tasting content or another video showcasing the atmosphere. This creates a full picture of what dining there feels like.
• Storytelling flow: If you want to show the journey of a meal, from the starter to the main dish to the dessert, you can link the videos in sequence so viewers watch the whole progression.
• Cross-promotion: You can link Reels that drive people to your Table Talks public link, guiding them from engaging food content to redeeming an offer directly.

By connecting your content, you make it easier for viewers to understand the story you are telling and more likely that they will click through to the next video. The smoother the journey, the more time they spend with your content, and the more influence you build.

Instagram’s linking Reels feature is about more than convenience. It is about giving creators control over how audiences experience their content. For the Table Talks community, it is a perfect way to showcase tastings, highlight offers, and build a stronger connection between your posts and your public link.

The next time you post a Reel, think about the bigger picture. Instead of leaving viewers with one video, guide them to the next. The more seamless their experience, the stronger your impact.