Instagram’s New Repost Button: What It Means for Creators and How to Use It to Your Advantage

Instagram has quietly introduced a brand-new feature that could be a game-changer for creators...the repost button. While reposting has long been a part of social media culture, Instagram has now made it easier than ever to share someone else’s content directly to your profile, much like TikTok’s repost tool or the retweet function on X.

For Table Talks creators, this is more than just a fun update. It is a new tool that can help expand your reach, get your content in front of fresh audiences, and keep your name circulating long after your original post goes live.

What Is Instagram’s New Repost Button?

The repost button allows you to share any public post or Reel directly to your own profile feed. When you find content you love, whether it is a beautiful restaurant photo, a mouthwatering food Reel, or an inspiring dining review, you can now tap the repost icon beneath it.

Once you select repost, you can add your own caption if you like. The content will then appear in a new “Reposts” tab on your profile, located right next to your tagged photos. The original creator is always credited, ensuring recognition for their work while giving you the chance to add your own personality and commentary.

Before this update, resharing on Instagram was mostly limited to Stories, which disappear after 24 hours, or downloading content and re-uploading it yourself. This new feature makes sharing more permanent and more prominent, which means greater opportunities for visibility.

How It Works

• You can repost almost anything from a public account — photos, Reels, and videos.
• You cannot repost from private accounts, even if you follow them.
• Reposts will be visible in a dedicated tab on your profile and will be recommended to your followers in their feeds.
• You can remove a repost at any time by tapping the icon again.

Because reposted content can show up in your followers’ feeds, you might start seeing posts from people you do not follow when others repost them. This means your own content could find its way into entirely new audiences.

Why This Matters for Creators

For everyday users, the repost button is a simple way to engage with content they enjoy. But for creators the benefits run deeper.

1. Reach Beyond Your Followers
When someone reposts your content, it lands in their feed and is shown to their followers. This opens the door to audiences you would never have reached on your own. If your content is engaging, those new viewers might click through to your profile, follow you, and even engage with your other posts.

2. More Visibility for Restaurant Content
If you are a creator sharing tasting experiences, restaurant highlights, or offer promotions, a repost could put that content in front of people actively looking for their next dining spot. A simple repost by another creator or follower could directly inspire a visit and if you include your Table Talks public link, it can lead to redemptions and earnings for you.

3. Collaborative Growth
Creators can now amplify each other’s work more effectively. For example, if you attend a tasting with other Table Talks creators, you can repost each other’s best moments. This creates a web of visibility where all of you benefit from each other’s audiences.

4. Longer Lifespan for Your Content
Instagram’s algorithm often gives a post its biggest push within the first day or two. Reposts can bring your older content back into circulation, extending its life and impact.

Tips for Using the Repost Button Strategically

If you want to make the most of Instagram’s new feature, focus on using it in ways that strengthen your personal brand and support your goals as a Table Talks creator.

• Encourage Reposts: Let your audience know they can share your content using the new button. Add a short line in your captions like “If you found this helpful, repost it so others can discover it too.”
• Repost Creators You Collaborate With: Highlight your community by sharing their content, especially if it complements your own. This builds goodwill and often leads to reciprocation.
• Pair Reposts With Your Public Link: Whenever you share restaurant-related content, include your Table Talks public link so followers know where to redeem offers or see more about the venue.
• Add Value With Captions: When you repost, do not just hit the button and leave it blank. Add your take, a personal story, or a tip so it feels unique to your audience.

How Creators Can Win

This new feature plays directly into the strengths of the Table Talks model. Creators are already generating authentic, high-quality restaurant content. Now, with reposting, that content can travel even further.

• More Reach means more eyes on your tastings and offers.
• More Engagement builds your personal brand and follower loyalty.
• More Redemptions through your public link translates directly into more earnings.

The best part is that reposts cost nothing but can deliver significant exposure. By leaning into this feature early, you position yourself ahead of the curve while other creators are still figuring it out.

Instagram’s repost button is not just a small update. It represents a shift toward more collaborative, share-driven content — the kind that thrives in the Table Talks community. If you use it intentionally, it can help you reach new audiences, strengthen relationships with fellow creators, and generate more opportunities to earn from your restaurant content.