Table Talks Partners with Blue Rewards to Unlock a New Audience for Restaurants

At Table Talks, we are constantly looking for ways to help audiences discover places worth visiting and offers worth using. That means helping diners decide where to eat based on convenience, value, and overall experience. It is about better placement, stronger discovery, and showing up at the exact moment a decision is being made.

That is why we are excited to announce our partnership with Blue Rewards. Blue Rewards is a leading lifestyle and rewards platform operating across 10 markets, and it is also the main loyalty programme for Marks & Spencer across all of those markets. This collaboration opens up an entirely new, high-intent audience for restaurants on the Table Talks platform.

Through this partnership, restaurants currently running offers with Table Talks will now have those same offers featured directly inside the Blue Rewards app. This creates an additional marketing channel that works alongside creator content, helping restaurants stay visible beyond social feeds and reach users who are actively looking for where to eat next.

What Is Blue Rewards?

Blue Rewards is a lifestyle app designed to make everyday decisions feel more rewarding. Instead of overwhelming users with generic discounts, Blue curates offers from brands people genuinely want to discover, across dining, wellness, retail, and experiences.

For diners, the app acts as a discovery tool. Users open Blue not to browse passively, but to find places worth visiting and offers worth using. In Hong Kong especially, this makes Blue a powerful channel for restaurants, as users are often deciding where to eat based on convenience, value, and overall experience.

Blue Rewards is also the rewards partner of Marks & Spencer, a partnership that brings an added layer of trust and credibility to the platform. This association signals quality, reliability, and long-term loyalty, reinforcing Blue’s position as a rewards ecosystem users can confidently rely on.

Why This Partnership Is Important for Restaurants

One of the biggest challenges restaurants face is not creating offers, but getting those offers in front of the right people at the right time. This partnership is designed to solve exactly that.

Until now, Table Talks has helped restaurants reach diners through creator-driven discovery. With Blue Rewards, that discovery now extends into a dedicated lifestyle app where users are actively searching for dining opportunities.

This means restaurants benefit from:

• Exposure to a completely new audience beyond social media
• More touchpoints in the customer journey
• Increased brand recall through repeated discovery
• Higher chances of turning interest into dine-ins
  
  

A diner might first see a creator’s Reel highlighting your restaurant. Later, they may open Blue Rewards and see your offer featured again. That second moment of exposure reinforces trust and reduces hesitation. Instead of needing to remember your name or scroll back through content, the offer is right there when they are ready to decide.

This is where creator marketing and utility-based discovery work best together.

Beyond visibility, this partnership also represents a shift toward multi-channel restaurant marketing. Restaurants are no longer relying on a single platform to drive traffic. Instead, offers live across creator content, Table Talks’ ecosystem, and now Blue Rewards’ lifestyle network.

For restaurants, this means your offer works harder without adding complexity. You do not need to manage a new system or create new campaigns. Your existing Table Talks offers gain extended reach automatically.

For diners, it means discovering restaurants through voices they trust and platforms they already use. For restaurants, it means stronger visibility, better discovery, and more opportunities to convert interest into real visits.

What This Means Going Forward

As Table Talks continues to grow, partnerships like this will play a key role in helping restaurants stay competitive in a crowded dining landscape. Discovery no longer happens in one place. It happens across feeds, apps, and real-life decision moments.

By partnering with Blue Rewards, we are ensuring that Table Talks restaurants show up in more of those moments, not just when people are scrolling, but when they are actively deciding where to go.

More reach. More relevance. More diners through the door.

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